It was crucial to find a way for their brand to project their values of trust & transparency, as well as a way to convey their expertise, mission, vision and values. We needed to create a solution that allowed them to cut through the noise and leave a lasting imprint on both new & existing customers. Our goal was to create a new, strong concept and consistent brand, as well as creating a new website where the key areas of focus would revolve around clean design, easy navigation, responsiveness and function.