STRATEGIC BRAND DESIGN

Strong brands consistently outperform the market

A common misconception is that brand design is the process of making a brand pretty. Although making it visually appealing is a part of what we do – it’s far from all we do. What a lot of people fail to  appreciate is just how valuable a strong brand can be. More than just a name or a logo, brands are business tools that drive commercial value. Investing in a brand that is well-designed and well-managed is one of the most effective ways to build preference and loyalty and transform your company from a simple product or service to an actual experience. Your brand design is the entire identity of your business. It’s how you look,

what you say, how you say it, how you act and what you stand for. Not just towards customers, but also employees. The most effective brand design is therefore informed by research and guided by strategy. Making branding a priority means taking the time to focus on what drives customers to make the decisions they do. It’s one thing to understand your competitive advantage over other brands in your industry. It’s another to have a calculated brand strategy to influence customer choice and drive long-term business value by leveraging the ROI of branding.

A common misconception is that brand design is the process of making a brand pretty. Although making it visually appealing is a part of what we do – it’s far from all we do. What a lot of people fail to  appreciate is just how valuable a strong brand can be. More than just a name or a logo, brands are business tools that drive commercial value. 

Investing in a brand that is well-designed and well-managed is one of the most effective ways to build preference and loyalty and transform your company from a simple product or service to an actual experience. Your brand design is the entire identity of your business. 

what you say, how you say it, how you act and what you stand for. Not just towards customers, but also employees. The most effective brand design is therefore informed by research and guided by strategy. Making branding a priority means taking the time to focus on what drives customers to make the decisions they do. It’s one thing to understand your competitive advantage over other brands in your industry. It’s another to have a calculated brand strategy to influence customer choice and drive long-term business value by leveraging the ROI of branding.

BRAND DESIGN PROCESS

PRESS EACH PHASE FOR DETAILS

  • Calls &/or meetings
  • Questionnaires
  • Define goals
  • Brand Research
  • Customer Research
  • Persona Development
  • Competitive Brand Audit
  • Brand Workshops
  • Brand Positioning
  • Brand Architecture
  • Brand Messaging
  • Naming
  • Tagline
  • Logo
  • Identity Suite
  • Color Palette
  • Typography
  • Iconography
  • Image Style

This is the part where we go over everything until you are completely satisfied. 

Minimum Investment

40 000 NOK

Minimum Timeframe

2 MONTHS

What’s  Included

Logo
Typography 
Color Palette 
Packaging systems
Messaging
Tone of Voice 

Tools & assets you’ll receive

Brand Book/ Guidelines 
Corporate Material Designs 

Previous Projects

Frequently asked Questions

We do allow for packages to be broken down into a few payments depending on the size and length of the project. At this time, a standard 50% deposit* is required to begin and the remaining 50% will be required before all files are sent over. Larger projects can be broken down into a few payments depending on the length. 

Yes. Although we’ve seen the success and longevity of a strategic brand package, we do offer a logo package.  This is relevant for you if you’re confident your existing look and feel is right. You want to keep your current messaging, colors, fonts, imagery, and style. You just need a more polished, better-crafted brand mark. 

Unfortunately not. Due to the amount of time and resources it takes to craft a proper brand design we can’t go below our minimum investment fee. 

For companies with smaller budgets, we can suggest our workshop offer instead. 

Compatibility is important. Take a look at our project portfolio. Does it have the general style you’re after? You need an agency whose work matches the aesthetic you’re aiming for. You might love how a designer presents their work, or they have a great reputation, or you genuinely like them as a person. But if their body of work doesn’t feel like you could imagine your project fitting in, you should look elsewhere. Designers can design in different styles, but their own unconscious preferences will act like a magnet pulling the design back to their sweet spot. Which hopefully is a reason you selected them in the first place.

HAVE A PROJECT YOU WANT TO DISCUSS? 

 

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